On the heels of unveiling its new brand marketing platform, updated Travel Advisor Portal (TAP) and educational platform (GFOB U), the Globus family of brands, which markets and sells Globus, Cosmos and Avalon Waterways, has restructured and expanded its sales and trade marketing teams.
As part of this restructuring, the company has brought back Cory McGillivray, senior director of sales operations and channel marketing.
McGillivray spent nearly a decade in trade marketing with the Globus family of brands before moving to Silversea, expanding the company's trade distribution across the Mid-Atlantic.
Now, back with the Globus family, he aims to support the trade community's needs and challenges, enhancing marketing and sales growth opportunities across Canada and the United States.
Increasing its trade marketing team by 50%, joining McGillivray is Dave Llewelyn, manager of sales development and channel marketing; Faith McDade, marketing coordinator; and Tamara Olton, partner training specialist.
"Merging our sales and channel marketing teams creates a seamless path to success for our Advisor partners," said McGillivray.
"Through shared insights, coordinated strategies and tailored resources, our sales team – now supported by a group of new and expert trade marketing specialists – creates a symbiotic relationship where both teams leverage the strengths of the other to better navigate the dynamic landscape of the travel industry, ensuring our valued Advisor partner needs are not just met, but exceeded. With this new, improved team approach, we're committed to giving 'U' – our partners – everything 'U' need to succeed!"
Coming from a background in the travel industry—including five years at G Adventures—Dave Llewelyn joins the team as manager of sales development and channel marketing to "give Advisors the tools they need to enjoy increased sales by helping to match the right vacations to the right people."
In his new role, Llewelyn said he is "excited to build on and improve the tools the Globus family of brands offers advisors to help them upskill and grow their business."
Joining Llewelyn is Faith McDade, marketing coordinator, who brings a wealth of experience in communications strategy and content creation.
Tamara Olton, a partner training specialist, is also new to the team. With a strong travel sales background, Olton has joined the Globus family of brands from recent stints as a business development manager (BDM) at Quark Expeditions and regional sales manager at G Adventures.
"Our partnership with Advisors goes beyond providing extraordinary travel experiences and a variety of travel styles for their clients; we're interested in their profitability," said Camile Olivere, chief sales officer for the Globus family of brands.
"As a dedicated 'Partner for Profit', our new and restructured team places a spotlight on our dedication to Advisor partners. We are fully invested in helping 'U' grow business, with all the sales and marketing support 'U' need to succeed."
