Travelsavers Canada appointed Sandra Joaquim as director of Supplier Marketing and promoted Clare Burke to the North American director of Education and Training role.
"The timing is right to expand our leadership team since we experienced such significant growth last year," said Jane Clementino, SVP and GM of Travelsavers Canada.
"We've had several new agencies join our consortium this year so it's important to maintain our premium level of service and support. Our commitment is to equip our affiliates with the right tools for growth and career satisfaction."
Joaquim will manage the communications for 100 suppliers for annual marketing and advertising campaigns across all channels. Having previously served as senior director for Red Label Vacations, she
brings extensive travel industry expertise to the role.
"Its plethora of programs, incentives, and opportunities are designed to help agencies meet and exceed their business goals, with lots of support along the way. I'm ready to embrace my role and to put my 25 years of travel experience to good use," Joaquim said.
Burke transitioned from marketing manager to her new position. She is a highly regarded professional in the industry with over 20 years of travel experience.
Burke will manage professional development activities, leading the creation of agendas and curriculums for travel advisors, agency owners and managers at events. With a focus on training and development, she will further develop strategic education plans for Travelsavers.
"Training and education on travel-industry specific content and skills are essential for advisors to remain successful and differentiate themselves in an ever-competitive marketplace," said Burke. "I look forward to sharing my firsthand knowledge and previous training experience across all of our divisions."
