Travel + Leisure Co., which many Open Jaw readers may recognize as a consumer travel magazine brand, but which calls itself "the world’s leading membership and leisure travel company, with nearly 20 travel brands across its resort, travel club, and lifestyle portfolio," including Wyndham Destinations, has taken another step in selling travel to consumers.The company announced the formation of a new booking platform, extending the Travel + Leisure GO brand to the travel advisor community.
Accessible through VAX VacationAccess, Travel + Leisure GO for Professionals turns content from its magazine into bookable experiences, offering advisors editor-curated itineraries, branded marketing opportunities, and customizable commission rates.
"The launch of Travel + Leisure GO for Professionals is the next step in our vision to connect the magazine to every touchpoint along the travel journey – from inspiration to planning to booking,” said Fiona Downing, Chief Membership Officer, Panorama and Travel + Leisure Clubs. “Now, we’re giving advisors the opportunity to leverage the trust, authority and accessibility of the Travel + Leisure brand to their client base.”
Powered by Trisept/Solutions and negotiated supplier agreements, Travel + Leisure GO for Professionals offers a seamless, user-friendly booking process and platform that gives advisors access to itineraries inspired by editorial content, as well itineraries that feature hotels on the brand’s World’s Best Awards list.
Updated regularly based on editorial content and top travel trends, current itineraries available for booking include an opportunity to celebrate Fashion Week in Paris, Milan or New York; handpicked moments in Mexico, Travel + Leisure’s Destination of the Year; and experiences in top cities around the world from Amsterdam, London and San Francisco.
Air, hotel, activities, car rentals and bundled packages are also available to advisors to create customizable travel experiences to meet their clients’ needs. Giving advisors the power to create their own sales and negotiation tactics, Travel + Leisure GO for Professionals allows users to set their own commission rates, payable on hotel, car rental and activity bookings through the portal.
“We’re creating a path for advisors to seamlessly turn their clients’ inspiration from reading the magazine into trusted travel experiences – it’s a true differentiator in the industry,” said Downing.
Travel advisors interested in gaining access to Travel + Leisure GO for Professionals can register with VAX VacationAccess by contacting goexperts@travelandleisure.com.
