Air Canada has released a new video for the holidays to share a message of togetherness for "the first holiday many Canadians will spend together" since the beginning of the pandemic.
This video is a mix of live action and animation, a first for Air Canada. The story begins with an Air Canada employee, played by a real company pilot, bringing a snow globe home for her son to add to his collection. Through his imagination, the snow globe comes to life, and two strangers from different snow globes meet.
"This year's holiday brand spot, 'Tis the season to believe', was inspired by the universally shared experiences and emotions felt over the course of the pandemic. But this piece is also inspired by the resilience and power of love and determination that has brought us back together," said Andy Shibata, Vice President, Brand, Air Canada. "Slowly but surely, family and friends have been able to safely reunite and share beautiful moments together again, and we feel very fortunate to play a small part in their journeys back to one another."
A 60-second version of the video will be shown in cinema, 60-second and 30-second versions on television across Canada, and 30-second and 15-second versions on social media and digital platforms.
For more information on Air Canada, visit its web site.
