The Board of Directors of the Saint Lucia Tourism Authority has appointed Lorine Charles-St. Jules as the organization's newest CEO, effective 01FEB.
In the new role, Charles-St. Jules will be responsible for the overall management of the Saint Lucia Tourism Authority, including oversight of the development of the Authority's marketing and destination services and general administration.
"It is with great pleasure that we welcome Mrs. Charles-St. Jules to the organization, and we are in no doubt that her track record as a tourism professional will lead brand Saint Lucia along a sustained growth trajectory. Her diverse experience in tourism marketing, sales, and strategy will contribute greatly to our mission," said Mr. Thaddeus M. Antoine, Chairman of the Board of the Saint Lucia Tourism Authority.
The CEO position brings Charles-St Jules back to Saint Lucia. She previously held various executive positions at the Saint Lucia Tourist Board for nine years,including a position as Director of Marketing and Tourism Planning Officer for the Saint Lucia Ministry of Tourism for two years.
She most recently served as U.S. Account Manager for the Anguilla Tourist Board. She has also served as CEO of global marketing agency PEAEYE7 Marketing International for five years, handling business development and luxury resort marketing throughout the Caribbean, the U.S., and Canada.
"I consider it a distinct honor and privilege to be able to contribute my professional experiences, resources, and networks, in joining the esteemed leadership team at theSaint Lucia Tourism Authority. I aim to leverage the valuable expertise, insights, and connections attained through my various private and public sector roles in our key tourism source markets to benefit Saint Lucia as a tourism destination and a nation. This appointment brings me an added layer of personal fulfillment as it provides an avenue for me to give back in a significant way to my homeland through our lifeblood industry of tourism," shared Charles-St. Jules.
