VISIT FLORIDA and The Weather Network have teamed up again to bring Florida sunshine to Canadians with a second season of a TV docuseries Wanderlust: Florida.
"Canada continues to be a very important market for Florida," said Dana Young, President & CEO of VISIT FLORIDA. "Through the expansion of our Wanderlust: Florida docuseries, we have the opportunity to continue educating Canadians on Florida's diverse experiences to keep them coming back year after year."
The second season, which will consist of two 18-minute-long episodes, launches on 20FEB at 10:00 p.m. ET on The Weather Network and will take viewers on a road trip through Northwest Florida with stops in Tallahassee, Panama City Beach, South Walton and Pensacola.
As part of the launch of season 2, VISIT FLORIDA is also announcing the Wanderlust: Florida contest, running until 14MAR 2022, that will give two winners the opportunity to experience the destinations and activities featured in season 2 of the docuseries. Viewers can enter online every day for a chance to win one of two prize packages, including roundtrip flights for one winner and up to three guests, accommodations, car rental and various activities in Pensacola and Panama City Beach. The prizes will be valid until 01APR 2023.
A trailer for Wanderlust: Florida season 2 can be found below.
“Season 1 of Wanderlust: Florida was our first ever episodic docuseries that allowed us to provide our Weather Network viewers with a virtual escape to Florida,” said Sam Sebastian, CEO of Pelmorex Corp. (The Weather Network). “I am excited that through our collaboration with VISIT FLORIDA and our production partner, The Creator’s Bureau, we have the opportunity to continue to provide our viewers with new virtual escapes of the hidden gems and unique adventures that Florida has to offer.”
Season 1 of Wanderlust: Florida was viewed more than 11.7 million times on broadcast alone, outperforming estimates by 79 per cent, according to the tourist board. The docuseries was phase two of a larger campaign, which included digital, social, broadcasts and contests, and reached more than 42 million consumers.
For more information on VISIT FLORIDA can be found on its web site.
