Antigua and Barbuda Updating the Trade on New Wellness Initiatives

Saint John, Antigua and Barbuda
Saint John, Antigua and Barbuda

The Antigua and Barbuda Tourism Authority (ABTA) is consulting with all key players within the wellness sector in MAR 2022 as the destination prepares to launch new wellness initiatives for travellers.

On 03MAR, the Antigua and Barbuda Tourism Authority and featured speaker Anne Dimon, President and CEO of the North American-based Wellness Tourism Association will share the latest wellness tourism information with the trade.

"As travel resumes and the tourism industry recovers, 'wellness' is a hot topic. Antigua & Barbuda is ideally positioned not only to host the wellness-minded traveller for a Wellness Vacation, but to become a key player in one of the fastest growing sectors of the global tourism industry,” said Dimon. In 2019, Dimon previously led a Wellness Tourism Audit and Forum organised by ABTA with wellness service providers.

On 03MAR 2022, Dimon will present her findings from the 2019 wellness audit to stakeholders during a virtual wellness tourism webinar taking place at 1:00 p.m. local time.

Antigua's Director of Tourism for Canada and Lead on the ABTA’s Wellness Pillar, Tameka Wharton added, “We are looking forward to welcoming all stakeholders aligned with our wellness sector to the webinar and are excited to have the discussion with them on the next stage of our wellness journey.”

The one-hour Zoom webinar will address what Antigua & Barbuda current wellness offerings, and aims to answer the question: “Can the country become a recognized Wellness Destination?” Attendees will hear about who is driving demand and why demand will grow post pandemic, the factors important to wellness-minded travellers as travel resumes, and the “must haves” for a supplier and/or individual looking to become a wellness tourism stakeholder, as well as other relevant topics.

Those interested in learning more can register for 03MAR's session here, and once registered, will be sent a link to access the webinar.


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