Travel service company Internova Travel Group, parent company of TravelLeaders, is taking out a full-page ad in The New York Times on 04MAY — Global Travel Advisor Day — to thank the more than 70,000 travel advisors represented in its portfolio of travel brands.
“Our incredible advisors have thrived despite a tremendous amount of change over the past two years, and this is my way of saying thank you,” said J.D. O’Hara, CEO of Internova Travel Group. “In a time of great disruption, our advisors demonstrated the importance of a human connection, providing the personal service that no online booking tool could ever match. Our advisors have prepared us for what I believe will be the best year that travel has ever seen, and I am grateful to them and remain committed to supporting their work.”
"Global Travel Advisor Day is the perfect time to honor these experienced professionals across the country and around the world. They prove their value to their clients every day. Travel advisors are passionate about their craft, with firsthand knowledge of destinations at home and abroad. They have the expertise that comes from ongoing education and years of working with clients to plan a variety of travel. And, most importantly, the peace of mind that their experience provides is priceless," the group wrote in a statement.
Internova also highlighted advisors' commitment to supplier partners. While airlines, cruise lines, hotels and resorts, among others, continue to face many challenges, the Group notes that advisors are available to provide their expertise so suppliers can focus on providing the best travel experiences for their customers. " The strong relationships that travel advisors have with suppliers also give them an advantage when it comes to obtaining the best value for their clients," Internova said.
“All of us at Internova are united in one common belief: humans do it better,” continued O’Hara. “When it comes to travel, booking sites are programmed to do only one thing: sell. Our company fundamentally believes in a human’s superior ability to plan, book and manage travel. That’s why today, and every day, we celebrate how humans are the way we connect the world to the joy of travel.”
