WestJet released its annual Christmas Miracle video on 12DEC. This year's spot introduces WestJet's newest community investment program ‘Miracle Miles’, whereby the airline’s guests can give back to their communities.
The initiative grants anyone onboard select flights with CAD$1 for every mile flown to give to an eligible charity or non-profit organization of their choice.
"At WestJet we are proud to serve a diverse array of communities all year long. In the holiday season we know there is joy to be found in both giving and receiving, so for this year's Christmas Miracle, we wanted to offer our guests and employees the opportunity to give back to the people and places that are most meaningful to them by supporting a charity or non-profit organization of their own choosing," said Angela Avery, WestJet Executive Vice-President and Chief People, Corporate & Sustainability Officer.
WestJet launched its first ‘Miracle Miles’ trip on 26NOV, on flight WS551 from YWG to YYC. Onboard a total of 128 guests and six crew members travelled 677 nautical miles and collectively donated a total of CAD$90,718 to Canadian charities of their choice.
As the holiday season continues, the 'Miracle Miles' program will continue to be present on select WestJet flights across Canada, as the airline donates over CAD$150,000 to charities and non-profit organizations across the country this December. These flights will be kept a surprise until cruising altitude, giving guests and employees additional opportunities to give back.
"We hope to bring a little extra joy this holiday season through the power of Miracle Miles by giving guests and WestJetters the opportunity to support the organizations near and dear to their hearts," concluded Avery.
For more information, please visit WestJet.
