With the federal election called for 20SEP, the Tourism Industry Association of Canada (TIAC) says it will “run a proactive Tourism advocacy and media campaign. This will include direct TIAC activity, as well as TIAC’s leadership of the Hardest Hit Coalition fighting for business survival support for the tourism suite of sectors.”
The election advocacy push is an extension of its ongoing support for Canada’s tourism business, including advocating for enhanced Federal Budget measures, expanded Tourism Relief Fund, extension of CEWS and CERS, and opening the US/Canada land border to American tourists.
Many of its goals relating to supporting the survival of inbound tourism into Canada overlap goals of the outbound travel industry.
In addition to advocacy, TIAC has engaged the media throughout the pandemic on concerns specific to tourism.
“Politicians never listen more than when they are counting on local votes,” a statement from the organization says to its members. “TIAC will be busy fighting for our industry, and supporting you to fight for recovery.”
For the upcoming federal election next month, TIAC is launching additional initiatives to give stakeholders in the tourism industry tools to engage with their local candidates:
- TourismVotes.ca microsite as one-stop shopping for information on the election;
- Detailed Platform Analysis for impact on tourism;
- Social Media Content to support TIAC issues;
- Email updates to members on important developments;
- Hardest Hit Coalition actions;
- Regional meetings with candidates;
- Work with election media;
- Digital advocacy tool once candidates are named; and
- Talking points for members when meeting candidates.
More information is available on TIAC’s web site: tiac-aitc.ca.
