Nearly 80% of Canadians say they’ll spend more on travel this year than they did last year.
The first summer travel outlook from Deloitte Canada also finds most Canadians are feeling the urge to stay home this year, but that one in four is looking to travel outside the Great White North.
Consumers plan to spend an average of CAD $2,405 on transportation and lodging costs for their major summer trip, Deloitte said.
While Gen Xs plan to spend the most on travel this year (CAD $2,671), Gen Zs intend to spend the least (CAD $2,100).
The study also says Canadians are interested in trips that give back to the local community, but not if means spending more money. Sixty percent of Canadians say they’d take part in habitat cleanup projects or helping local charities while on holiday if it was free. But only 14% would do if there was a cost.
Almost six in 10 Canadian consumers (57%) say they don’t believe most “green” or sustainable claims that travel brands make.
Here are some other key findings in the report:
- 57% of Canadians say they’re likely to take part in Indigenous travel experiences in the future. Gen Z’s are most eager to do so (75%), followed by millennials (68%), Gen X’ers (55%) and boomers (41%).
- 88% of Canadians think about whether they’ll be safe and secure at their destination.
- 33% of those surveyed intend to spend seven to 13 nights away. But 18% of Canadians with annual incomes of more than $150,000 intend to take extended trips of 14 nights or more.
- 63% of respondents say their main motivation for a holiday is spending time with family and friends, while 56% say their main goal is rest and relaxation.
- 79% of Canadians say they would rather support local, independent and family-owned businesses when they travel, as opposed to big chains or multinationals.
- 80% of those surveyed say they prefer the food and drinks available from local farmers, chefs, wineries and breweries in their holiday destination. 24% say they’re willing to go out of their way to eat and drink local.
