With their ships on pause during most of 2020, cruise lines were understandably quiet when it came to marketing their sailings to consumers. That's been changing. Norwegian Cruise Line's Break Free advertising made the biggest marketing splash of last year, when in NOV its first global campaign since MAR invited viewers to "look beyond the confines of 2020." Other lines including Regent, Carnival and Celebrity have rolled out smaller campaigns that are mostly online-only and, in some cases, specifically target past guests.
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