Booking.com, Expedia Group, and Tripadvisor have formed a global coalition to combat fake reviews and ensure credible customer feedback, reports PhocusWire.
Joined by Amazon, Glassdoor, and Trustpilot, the group plans to create industry-wide standards for recognizing fake reviews, share best practices for review hosting, and exchange information about fraudulent actors.
A conference in San Francisco marked its inception, with a subsequent meeting set for Brussels. The initiative underscores customer reviews' significant influence in various sectors, emphasizing the urgency to combat false information.
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