Wall Street Journal reports that cruise lines like Norwegian, Carnival, Royal Caribbean, and Disney are investing heavily in private island destinations for travellers seeking exclusive resort experiences away from crowded ports. Instead, these remote islands offer a serene escape.
Major cruise companies have spent tens of millions on island properties, banking on their allure to drive bookings. Norwegian Cruise Line initiated this trend in the late 1970s with its purchase of Great Stirrup Cay. The success of such ventures is evident in Royal Caribbean's Perfect Day at CocoCay. As the industry grows, private islands ensure guests enjoy a controlled and spacious environment, akin to all-inclusive resorts but potentially at a lower price. However, the maintenance and operation of these islands come at a significant cost for cruise lines.
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