Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism

Popular destinations like Venice, Key West and Amsterdam are increasingly prioritizing quality over quantity, dispersing travellers across larger geographic areas, and clearly defining the kind of travellers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront. Doug Lansky, a journalist and industry advisor, says the mass tourism model is outdated, and that revenue per visitor and quality of visitor are both far better metrics for destinations.

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