Disney is finding ways through mobile digital technology to engage with guests throughout their stay — and even before guests arrive. “We’ve got these amazing physical environments,” said Gary Daniels, vice president of Disney’s digital experience. “But we have a tremendous opportunity to have guests connect with us in ways that are better and different from what they’re used to.” A notable partnership is with the social media company Snap, who owns Snapchat. Guests can take selfies with Disney characters with limited filters that only appear when users are at the parks. Another example is coming “soon” and is called “Disney Genie.” Guests will be able to use their mobile phones to share their interests and Disney’s “genie” will provide customized itineraries that cater to these interests. Disney also wants to focus on technology behind the scenes to improve operations. “We have something we call a guest service suite, which is a set of software technologies that help a cast member perform their role and support anything they need to do to help the guests,” said Gary Daniels, vice president of Disney’s digital experience.
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