Group travel is transforming, with new travel companies targeting millennials and Gen Z, reports CNN.
Modern group tours emphasize smaller groups, offering travellers unique experiences in lesser-known destinations. This shift responds to a societal trend towards individualism, leading to greater feelings of loneliness and a yearning for communal experiences. Companies like FTLO Travel, Sojrn, and Unsettled offer distinct small-group experiences, from culturally immersive trips to ones catering to specific interests or remote work opportunities.
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