Hilton Bets on Bigger Meetings and Events Role for All-Inclusive Resorts

Hilton recently struck a deal to open three new all-inclusive and luxury resorts in Mexico, and sees these new openings as a way to venture more into the corporate market. “I do believe we’ll be able to bring something to the all-inclusive market that they’ve never really had before, and that’s the concept of the corporate market and the corporate meetings market,” said Danny Hughes, executive vice president and president of the Americas at Hilton. “We’re betting big that this can be a great meetings market as well as great leisure market.” This move comes as many in the industry expect group and convention travel to recover faster than business travel as a result of COVID-19.

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