Hilton Unveils New Economy Hotel Brand, Spark by Hilton

Hilton has announced the launch of Spark by Hilton, the hotelier’s newest “premium economy” brand. The new brand includes features such as 24-hour digital check-in and a digital key, as well as a simple complimentary breakfast and a 24-hour retail market. 

“In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travelers,” said Matt Schuyler, chief brand officer, Hilton.

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