According to Travel Weekly, to effectively market cruises to first-timers, experts advise showcasing the value, emphasizing potential savings and inclusive amenities.
Carnival Cruise Line highlights the appeal for multigenerational families, emphasizing inclusive activities for all ages. Tui UK & Ireland suggests emphasizing short, affordable trips, especially for river cruises, which offer intimate experiences. Royal Caribbean International notes the rising demand from millennials and Gen Z, emphasizing the importance of tailoring the cruise length to comfort levels and using digital tools to help potential cruisers envision their journey.
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