Learning from the Pandemic: The Luxury Cruise Market Take

While luxury cruise brands were hit by the pandemic in different ways, they faced similar challenges, according to executives speaking in Miami last week. “There will be learning from that”, said Chris Austin, U.S. Chief Sales Officer for Explora Journeys, MSC Cruises’ new luxury brand. One vital lesson was the importance of delivering an elevated experience in smaller spaces, as well as increasing flexibility from the ship delivery process and onwards. “...Yet cruising rose and, by itself, has adapted and expanded in so many different ways,” said Ponant’s Americas CEO, Navin Sawhney, citing large ships, expedition ships, family cruising and more. “That’s a tremendous testament of the resiliency of our industry.”

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