Lindblad Taps Next-Gen Digital Marketing to Fill Cruise Ships

Lindblad Expeditions saw an occupancy rate of 81 per cent in the first quarter of 2023, up from 66 per cent the same period last year.

The cruise line attributed the spike in bookings to stronger consumer confidence and marketing improvements paying off with more first-time guests, Skift reports. The line’s new marketing investments switched focus from brochures and direct mail to digital including SEO, search engine marketing, social media marketing, and enhanced analytics. Bookings for 2023 are over 40 percent higher than 2019 bookings for 2020 departures, the line reports.

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