In referring to the speed with which Marriott International recovered from the pandemic, CEO Anthony Capuano told Skift “I say that illustrates the resilience of travel and that illustrates the wisdom of our business model,” said Capuano. “So you shouldn’t expect any deviation from our core strategy.”
Capuano plans on fine tuning the strategy of the world’s largest hotelier in order to expand its hotel count and loyalty membership, reports Skift, by reducing costs and driving down affiliation fees to improve margins. With 138 countries and territories in its reach, Marriott is targeting a net rooms growth of 4 per cent this year.
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