On 23JUN, a government task force recommended that Ontario jumpstart its domestic tourism sector by incentivizing travel with discount cards and ad campaigns. The Tourism Economic Recovery Ministerial Task Force, formed after the federal government turned its attention to post-pandemic economic recovery, delivered a report with 10 recommendations aimed at rebuilding the sector. It urged the government to create travel points or discount cards that would encourage Ontarians to explore the province. "The points card should have a digital component and be connected to a mobile app for consumer ease," the report reads, pointing to P.E.I. and London, U.K., as examples of jurisdictions with such systems already in place. It also recommended branding 2021 as the "Year of the Staycation" to encourage people to travel within Ontario rather than going elsewhere once it's permitted.
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