For years, loyalty programs like Air Miles and Aeroplan were the golden ticket to free flights, hotel stays and other rewards, says an op/ed in the Globe.
However, in recent years, consumers have grown increasingly frustrated with the limitations and devaluations of these programs, leading some to believe that the golden age of loyalty programs is over. That was reinforced by the recent troubles at Air Miles.
Despite these challenges, the future of loyalty programs looks bright, claims the author, a retired loyalty industry executive, who says that in reality, the loyalty market is still just as robust as it was 20 years ago, with digital innovation, personalized offers, and transparent data policies.
You will be redirected in 2 seconds.
CLICK HERE FOR FULL STORY
