Texas’ Attorney General alleges that hotel companies are engaging in fraudulent and anti-competitive practices through deceptive marketing tactics that mislead consumers, Skift reports.
Marriott International Inc. has denied the accusations, but entered a voluntary agreement with the State of Texas to increase price transparency in its advertisements and booking process.
The state also filed a suit against Hyatt Hotels Corp for allegedly violating Texas consumer protection laws by misleading consumers with marketing and charging hidden fees.
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