The Italian Gardens Hoping to Change Tourism

Italy's national tourism agency, ENIT, is hoping to promote the country's outdoor spaces for both domestic and international tourists. Pierluigi Serlenga, who wrote a report for management consultancy Bain & Company about post-pandemic travel trends for their Travel Digital Summit, says that the move to outdoor spaces will also help with overtourism in the country’s crowded cities. As tourists seek the great outdoors, Italy's gardens are seeing a resurgence. Judith Wade, who's spent 40 years promoting Italy's botanic heritage as founder of Grandi Giardini Italiani, showcases some of the gardens that the country has to offer, including the world's first botanical garden, built in Padua in 1545.

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