Tourism officials in Riviera Nayarit are reporting a strong rebound for tourism. In JUN 2021, the destination saw a 20 per cent increase in visitors compared to the same month in 2019. The success is credited to a “judicious” reopening plan that was slow enough to ensure no health setbacks for the region. Richard Zarkin, a spokesperson for the Riviera Nayarit Convention and Visitors Bureau (CVB), said, “This has been an odd summer in that you generally see more Mexicans traveling. But hotels have more Americans at the moment. We saw a lot of traditionally winter flights from the U.S. begin to come here in May. We had direct flights from places such as Portland, Seattle, Salt Lake City and Chicago. JetBlue and American will both be adding new service next year."
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