Travel advisors are becoming key figures in the fight against overtourism, as travellers are turning to them for advice on how to travel sustainably. “It actually comes up during the first conversation with clients as they communicate their vacation preferences,” said Irene Lane, a travel advisor and founder of Greenloons, a company that provides ecotourism planning services. “I think they are receptive to hearing about overtourism,” said Erin Green, a travel advisor at Pique Travel Design. “Especially as beyond the altruistic reasons to not contribute more to overtourism, a place that is overtouristed is often not an ideal travel experience.” To fight overtourism, Jake Haupert, the co-founder and CEO of the Transformational Travel Council, believes they must take a holistic approach in creating trips for their clients, one that is mindful of the impact it will have on them and the places they visit.
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