According to Hotel News Resource, three clear travel trends for 2023 stand out: With inflation on the rise, “value-based tourism” such as sports, wellness and eco travel products are expected to outperform standard tourism packages through to 2027, growing over 12 per cent per year. Wellness packages are expected to reach a global value of USD $29.3 billion in 2023. Additionally, it reports that 73.8 per cent of travel executives saw an increased interest in sustainability from customers in 2022, and 57.3 per cent of them noted that their customers have indicated they will pay more for sustainability.
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