The World Tourism Organization (UNWTO) and Instagram have collaborated to produce a ‘Tourism Recovery Playbook,’ to help destinations and travel businesses use digital storytelling to reach new audiences and return to growth. The Recovery Playbook provides insights into making the most of Instagram’s platform, from producing Reels to showcase destinations to using Guides and other tools to illustrate how the sector is ready to welcome tourists back. The Playbook also explores the best ways to encourage renewed local travel, while raising environmental awareness.
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