The World Travel & Tourism Council (WTTC) is launching a campaign called ‘Reunited’ as a call for governments to restart international travel. The campaign’s intention is to showcase the importance of international travel for individuals and businesses, and will encourage travel enthusiasts to share the positive impact travel has made on them personally. The campaign launched with a video urging the world at large to begin travelling once again, and will use social media to continue spreading its message. Virginia Messina, WTTC senior vice president, said: “Travel gives us memories which last a lifetime and the most amazing experiences to share, so we are excited to launch a campaign that gets to the heart of what travel means to people...For the past year WTTC has been hugely invested in advocating for the social and mental benefits of tourism.”
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