We can't wait to 'test drive' this new travel/ hospitality concept.
The same company that's responsible for some of the most easily-identifiable prestige vehicles in the world is going to lend its identity to a chain of luxury hotels.
Porsche Design has partnered with Steigenberger Hotels to create a joint luxury hotel brand, in a deal signed by Dr. Jan Becker, CEO of Porsche Design Group, and Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality.
The new company Steigenberger Porsche Design Hotels intends to open multiple luxury hotels in a number of cities worldwide.
“Steigenberger Hotels & Resorts and Porsche Design share common values,” explains Becker. “We demand the highest standards of quality and exclusive design and strive for continuous development. Together we want to offer our guests a completely new hotel experience.”
“Our two companies unite the very best of both worlds,” adds Bernhardt. “Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years. With these strengths we create a new and exciting product that will encourage people to rediscover the hotel sector.”
