Virgin Hotels New York City has opened its doors to guests beginning February 2023, with an official grand opening scheduled for spring 2023.
Located at 1227 Broadway, and taking up the entire block between 29th Street and 30th Street, the newest addition to the Virgin Hotels collection sits at the heart of the NoMad neighborhood. This is the sixth Virgin Hotels in the United States and the seventh in the brand portfolio.
The hotel features 460 guest rooms (known as "Chambers" by Virgin Hotels), Suites, and Penthouses; entertainment spaces including Everdene, a 4,000 square foot indoor/outdoor dining and cocktail experiences paired with nightly music and entertainment programming; an outdoor Pool Club exclusive to hotel guests; and more than 19,000 square-feet of meeting and event spaces.
Aiming to maximize views throughout accommodations and public spaces, design elements reference nearby Madison Square Park, with some design components tying back to the Virgin brand including a signature red staircase connecting the third and fourth floors as well as other red accents like the guest room doors.
The hotel also features an art collection with over 100 different pieces. Highlighted works include the lobby's "Where's Richard?" mural by Nigel Sussman, inviting guests to play a Richard Branson/ Virgin-themed version of "Where's Waldo," and the hotel's largest 2D piece "The Sweat of Disco" by artist Joeggu Hossmann, celebrating the city's history, icons and party scene.
Accommodations
Virgin Hotels New York City features 460 guest rooms, Suites, and Penthouses across 39 stories. Ranging from 277 to 770 square feet, all guest rooms include floor-to-ceiling windows with views of the cityscape, including certain guest rooms affording views of the Empire State Building, the New Year's Eve Ball Drop and Macy's Thanksgiving Day Parade.
The guest rooms features Virgin Hotels' signature layout with two distinct spaces: the Dressing Room, which includes a full vanity desk with a mirror, a closet for two, and an "extra-large" shower with a bench; and the Lounge featuring amenities for both work and play, including a lounge bed, a mini-fridge, a smart TV, a yoga mat, and a cafe worktable. Guests can also find sensor-activated lighting that automatically illuminates when they walk by, as well as pet-friendly amenities.
"Sir Richard's Flat" is a 2,800-square foot suite spanning the hotel's 35th and 36th floors. The duplex features two bedrooms, including a master bedroom; a walk-in bathroom with amenities like a rain-head shower and bench, a soaking tub, and a vanity; a kitchenette; 24-foot windows with panoramic views of the city; and a curated art collection within the suite.
Guests in all room categories have access to Virgin Hotels' mobile app Lucy, which enables guests to control lighting and thermostats, request services, stream their own content or browse television programming, and order room services.
Food & Beverage
The hotel offers multiple culinary destinations onsite. Everdene occupies the entire third floor of the hotel as a 4,000-square-foot dining and drinking venue with sweeping views of the city, and menus serving seasonally driven dishes, shareable plates, and specialty cocktails. Everdene's Bar provides guests with a food menu and a list of craft cocktails. Featuring music and programming, daybeds and stadium-style seating for mingling, and several vantage points to take in city views, guests can enjoy this indoor-outdoor space.
The fourth floor is also home to the hotel's fine dining restaurant concept inspired by Italian and Latin cuisine, which will open "in the coming months."
Amenities
The Pool Club on the fourth floor combines indoor and outdoor space and is available exclusively to overnight guests. The seasonal deck and indoor lounge features a heated swimming pool, and guests can also indulge in cocktails and shared dishes against the backdrop of the Empire State Building. Additional hotel amenities include a gym, complimentary Wi-Fi, a business center and more.
In advance of their stay, guests can sign up for the brand-wide guest preferences and loyalty program, The Know, to unlock a personalized stay, member only rates, room upgrades, exclusive dining and event offers, and other hotel perks. For stays at Virgin Hotels New York City through 30APR 2023, The Know members will earn double points per stay. Points can be used to unlock rewards across the Virgin family or redeem for experiences.
Events
The hotel provides different configuration options for social events, weddings and galas, meetings, launch parties, fashion shows, private concerts, and other gatherings. The Sky Lounge is set atop the 38th floor showcasing glass walls 30 feet high on three sides with views of Manhattan and a private outdoor observation deck. There is also a cocktail bar for private events located on the 39th floor overlooking the lights of Broadway and the Empire State Building. Additional spaces for meetings and events include two meeting rooms, pre-function and boardroom spaces, private dining room, and The Conservatory.
For more information, visit Virgin Hotels' web site.
