On 02MAY, Air Transat launched its new promotional campaign in Canada, title "Time to go," encouraging Canadians to step out of their comfort zone through travel.
For the launch of its new campaign, Air Transat announced a new sale on flights to Europe and the United States. Round-trip flights to Europe start at CAD $799, one-way flights from YYZ to Florida start at CAD $149, and one-way flights from YUL to California start at CAD $249.
The campaign is built around videos featuring protagonists in their routine that has gotten too comfortable: a couple asleep in front of the TV, a man working on one of his numerous motorcycles in his garage, and a woman watering hundreds of plants in her apartment. According to Air Transat, the brand's message is inspired by the habits of staying at home that many have developed in an excessive way since the pandemic.
“Time to go is perfectly aligned with our mission, which encourages us to benefit from the transformative power of travel – openness,” says Joseph Adamo, Chief Sales and Marketing Officer at Transat. “We believe that one of the best ways to grow personally is to get out of that comfortable routine.”
Rolled out in Quebec and Ontario, the campaign includes video and radio ads, online media and billboards.
Transat is doing some outside-the-box thinking of its own on this campaign.
With the help of Eat It Up Media, the campaign is being rolled out on pizza boxes in full Transat colours. When people order at one of the 45 participating pizzerias in the Toronto and Montreal areas, their pizza box will include a question prompting them to travel, as well as share information about the promotion along with a QR code leading to the promotion page.
For more information, visit Air Transat's website.
