Air Canada announced the first Professional Women's Hockey League (PWHL) edition of its Fan Flight program, which will give young fans a chance to cheer on their favourite teams in person at a game during the PHWL Finals.
"It's been an incredible first season for the PWHL, and as an Inaugural Partner to the new league, we're celebrating the amazing passion of its fans by bringing them closer to the playoff action," said Andy Shibata, VP of Brand at Air Canada. "Air Canada's Fan Flight is a beloved, long-running initiative, and expanding it to the PWHL demonstrates our passion for hockey and continued commitment to championing gender equality in sports."
"We're delighted that Air Canada's latest Fan Flitght will give passionate PWHL fans a chance to catch a live game during the inaugural PWHL Finals," says Jayna Hefford, SVP, Hockey Operations, PWHL. "This partnership showcases the tremendous impact brands can have in sports. It's been a record-breaking year for our league and we're excited that this Air Canada program further highlights the incredible achievements and potential of our athletes."
The PWHL game between PWHL Toronto and PWHL Montréal at Scotiabank Arena on 16FEB attracted a sold-out crowd of 19,285—the best-attended women's hockey game of all time.
The 20APR game at Montreal's Bell Centre, with a hockey capacity of over 21,000, is projected to set a new record after selling out in minutes.
Canadians can go to aircanada.com/fanflightpwhl and follow the instructions to nominate a passionate young PWHL fan who deserves a chance to win.
The online contest is open until 03MAY. Winners will receive complimentary airfare, accommodation, and tickets to a game during the PWHL Finals.
Air Canada announced its partnership with the PWHL last December with an ad campaign titled "We All Fly."
The PWHL agreement also builds on Air Canada's prior partnerships in professional women's hockey and women's sports, including with the Women's National Basketball Association (WNBA) and the planned Project 8 professional women's soccer league in Canada.
For more information on taking part or winning a spot on the Air Canada PWHL Fan Flight, visit aircanada.com/fanflightpwhl.
