Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan.
Based in Amman, the local team will operate Intrepid’s nine experiential small group tours in Jordan for the summer of 2024, with a goal of expanding the range for 2025.
“Opening a hub in Jordan is a significant milestone for Intrepid. We see this step as a mark of confidence in the country. Despite the current crisis, Jordan has so much to offer our global travellers and we consider it a key destination for our business," Zina Bencheikh, managing director of EMEA, said.
“Having our own DMC will allow us to take the destination to the next level, diversify our product and introduce new purpose initiatives.”
The announcement comes hot on the heels of opening Casa Intrepid in Cusco, Peru.
Intrepid said it currently brings 6,000 travellers from Europe, North America and Australia to Jordan each year and aims to double that number by 2030.
