The Anguilla Tourist Board (ATB) is gearing up for its Summer Campaign, Exclusively Yours, Anguilla, which will run from May through August 2024.
The campaign is designed to position Anguilla as a premiere summer vacation spot and boost summer travel to the island.
“Our “Exclusively Yours, Anguilla” Summer Campaign is an important component of our marketing strategy to position Anguilla as an all-year-round destination,” said Kimberly King, Chief Marketing Officer, ATB. “Our aim is to highlight the island’s diverse experiences and to include special offers from our leading resorts, mid-market properties and fantastic villas. Ultimately building on the momentum generated from our blockbuster winter season.”
The key message and theme of the campaign is “No matter what adventures you seek (or what you choose) this Summer; every experience is exclusively yours in Anguilla.” The campaign highlights the island’s attractions beyond the beaches and culinary experiences, and targets families, couples, and friends traveling together.
The campaign is being rolled out in all of Anguilla’s major source markets. On-island visits media for leading journalists and influencers will focus on active vacation experiences such as diving, hiking, and kayaking and will include the island’s mid-market properties to showcase the full range of accommodation options available to visitors. Press releases summer activities and media interviews with ATB management will also be integrated into the campaign.
A robust social media campaign on Anguilla’s Facebook, Instagram and X Channels highlights the incredible savings, exhilarating adventures, and romantic getaways that await visitors to Anguilla this summer. The engaging creative features a series of reels, stunning imagery and enticing copy, encouraging travelers to choose Anguilla for their summer vacation.
Additional campaign elements are specific to each source market. In the USA, the ATB will run a summer radio campaign on New York City’s top-rated station POWER 105-FM, in partnership with a high radio personality Angie Martinez, known as “The Voice of New York”. The promotion will include an on-air schedule, digital/social listing and an on-site activation at Angie's Summer BBQ, held at a premier location in Queens, where the focus will be on Anguilla’s Summer Festival.
In the United Kingdom, the ATB is conducting a digital campaign in partnership with National Geographic Traveller (UK) with messaging aligned for authentic Anguilla experiences, the mid-market properties, music and nightlife, and local dining.
