As the world’s sports and entertainment capital, there’s something to do virtually every day of the year in LA. Now through January 31, 2025.
Los Angeles Tourism announced that locals and visitors alike can take advantage of special offers from participating hotels to turn attending an event into a staycation. With offers from over 30 premier properties across the city, the ‘Now Playing’ hotel promotion makes it even more affordable to experience the best of the City of Angels.
Now through January 31, 2025, visitors are invited to take advantage of a wide array of hotel offers, including 19 free breakfast offers, nearly 30 free parking offers and seven properties offering a third night free at select hotels spanning the region, including Downtown Los Angeles, Hollywood, the Westside, and the Valley.
“Now is an exciting time in the City of Angels. LA has never been more ready to showcase its world-class entertainment, leading sports teams, cutting-edge arts & culture openings, and richly diverse cuisine from some of the world’s most talented chefs. We are thrilled to work with our local hotel community to introduce the latest iteration of LA Tourism’s ‘Now Playing’ campaign with the addition of these special, value-added offers, and we invite Angelenos and visitors to make the most of whatever event they’re attending by enjoying a vacation for the night or longer,” said Adam Burke, President & CEO, Los Angeles Tourism.
According to Tourism Economics projections, approximately 67% of domestic overnight visitors drove to Los Angeles for their vacation in CY2023, which includes both short-haul and long-haul visitors who opted for a road trip. In addition, according to Longwoods International, 63% of domestic overnight visitors experience an entertainment activity, and 35% of domestic overnight visitors participate in a sporting activity when visiting Los Angeles.
The campaign comes as LA continues to welcome exciting events, openings and programming year-round, with upcoming, can’t-miss opportunities include:
- Dine LA Restaurant Week: July 12-26, 2024
- Shohei Ohtani in Action with the Los Angeles Dodgers: all season long
- Arsenal vs. Manchester United Soccer Match: July 27, 2024
- John Legend performing at The Greek Theater: August 2, 2024
- Bruno Mars' Two-Night Grand Opening Celebration of Intuit Dome: August 15-16, 2024
- PST ART: Art & Science Collide: September 15, 2024 - February 16, 2025
- And much, much more.
LA Tourism has compiled a full lineup of upcoming events across the city on their website.
“Visitation to Los Angeles is the highest we’ve seen since 2019 and the city is alive with unmissable events and shows,” said Bill Karz, Senior Vice President, Brand & Digital Marketing, Los Angeles Tourism. “With LA set to host hundreds of sporting events, concerts, and festivals this year and beyond, now is the time to welcome people to Los Angeles. Working with our hotel partners is the perfect way to ensure we help locals and visitors find value and create memories.”
The campaign’s expansion follows LA Tourism’s annual year-end announcement, where the organization highlighted that Los Angeles welcomed 49.1 million visitors in 2023 —97 percent recovered to 2019’s record-setting performance—including 43.3 million domestic visitors (100 percent recovered to 2019 levels) and 5.8 million international visitors (nearly 79 percent recovered to 2019). Tourism to the City of Los Angeles generated $40.4 billion in total business sales supports more than 530,000 tourism-related careers for Angelenos.
The extension and build out of the ‘Now Playing’ campaign comes as LA Tourism rolls out its biannual Dine LA Restaurant Week. The summer program runs from July 12-26, 2024 featuring over 420 new and classic LA establishments, including 50 Michelin recognized restaurants and nearly 50 restaurants at LA hotels. The 15-day dining event supports and promotes the city’s dynamic culinary scene at flexible price points for all diners, ranging from $15-$65 and above for lunch or dinner offerings.
Terms and conditions apply. Based on availability at select participating hotels.
