Transat is going all ‘brand’ on us, Pumpkins. I think that was tried once before in travel … let me think ... ah yes, back in the ‘90’s Signature was conceived as one. Whether or not it was born as one is a question no longer of much import. The thing about a brand is, it either is or isn’t. Transat is. Consumers know it. And it spells travel.
Let’s ponder the origin of the word, dahrlings. The brand began its venerated existence as an insignia or initials burned into the flesh of cattle. I have personally modeled my own iconicness on this tradition – but a number of husbands discovered that skin grafting will eventually cover over the IG on their backside.
Branding is not an exact science, dahrlings. Some are accidents. Take the colour pink. Please. I am subjected to working in a Pepto Bismol spill because the ding dongs over here think it does something for their image. Or, for instance, what do you think of when you see these initials: ACTA? Does your pulse race? Or do you wonder if you should buy milk on the way home.
ACTA on the other hand wants to take your pulse. If you have 20 minutes to spare (!), fill in a survey that will help us all determine OUR FUTURE IN TRAVEL. I can’t wait.
