Gird your rudders, Pumpkins. NCL is in the throes of a branding leap. They have figured out they are Norwegian!! I know. It’s a total WOW.
So cross out “NCL” from your Rolodex. The acronym is a dead herring. From now on, your clients will be “Cruising like a Norwegian”.
Personally, I love it. The whole Thor clad in a buck skin gliding over the sea is very motivating. Vikings are hot. I’ve always wanted to cruise one.
But that’s not all. Your Norwegian clients will also be dining like Parisians. Surfing like Hawaiians. And partying like Brazilians. I don’t get that part. OK, I’ve partied my Brazilian. Who hasn’t? But when the whole Norse virgin fantasy thing turns into a UN activity schedule … I don’t know Pumpkins. Sounds like someone’s tied themselves up in their marketing knickers over there.
Although I totally get losing “NCL”. Acronyms are tricky. Take ACTA, please. I was listening to a CBC radio episode yesterday where ACTA made a case against internet piracy and illegal trafficking of content. Did they shift missions? The show went on to reveal other causes the Anti-Counterfeiting Trade Agreement stands for. Stands for confusion, if you ask me. Perhaps ACTA should also drop the acronym and just go with “Like A Bureaucrat”.
