There is nothing social about media, Pumpkins. Media is a science. A technology. And like any commercial exchange, it is best left in the capable hands of professionals. Social exchanges happen at cocktail parties. (Preferably in the pantry while the hostess is busy passing the amuse-bouche).
Fumbling your way through the myriad of blogs, fobs, tweets and pinterests is like walking into a neon signed “massage” shop when your back is tight (the “therapist” will likely aim a little lower). My point is, if you’re aiming to blow up your web traffic, don't go amateur.
Pumpkins all over our great nation are attending the ubiquitous 'How To Harness Social Media' workshop. Fohgeddaboudit. It's like harnessing 10 cats. The harder you try, the more tangled up you get. As I've always said: unless you really know what you're doing, stop pussy footing around. Even the experts have no idea if talking to the Face works.
Case in point, General Motors has just pulled $40 million in ads from Facebook “after concluding they were ineffective.” In an acerbic headline on Forbes, GM tells Facebook “I’ll Waste My Millions Elsewhere.”
Now, dahrlings, if General Motors and all their media savvy cannot find a single reason to spend a nickel on Facebook – what makes you think spending hours telling no one in particular what you are doing right now will increase business. Let's get real.
