Good marketing is like good sex, Pumpkins. Too many clumsy lingual gymnastics and you come off nerdy. Everything should flow without anyone discerning the mental exertion that went into it. It’s a ballet, dahrlings.
Take TravelportTube. Really. It’s a name someone came up with. Talk about your clever word play. I hope they didn’t hurt themselves.
TravelportTube rolls off the tongue like … nincompoopTube. Or, PutanyrandomwordinfrontofTube and we’ll sound hip while communicating “v-i-d-e-o.”
It doesn’t work like that, dahrlings. You can’t just climb on top of your customers with some ham-fisted stab at “marketing.” They know when they’re being taken.
The secret is not to try so hard. (That’s what I always tell Mr. Gabbalot the 3rd. He gets himself so worked up for re-entry into the nethersphere – the wrong angle and poof! He bounces right off the Oh zone.) Take me, for example. Some may find me a little abrasive, prickly, put too many h’s in ‘dahrling,’ make up words.... um, wait a minute...
