Did you know that Canadians go on vacation to leave their cares behind? Breaking news in some circles. A top line research project from CheapFlights reveals the startling discovery that 60% of us take a break when we need a break – not so much when we don’t. But wait, “The survey goes deeper” (I’m a tingle of suspense) “and looks at how Canadians commonly behave ‘irresponsibly’ on vacation.” Goodness, naughty us.
Naturally, I read on. Do we have unprotected sex with groups of aboriginal short people? (It was only once). Smoke hallucinogenic animal scat in corn husks? (Never happened). Adopt stray Cuban towel boys? No! But wait for it … apparently we stay up past our bedtime! And worse, we let our children ‘get away with things.’
I’m shocked. Shocked I tell you.
Over the pond, you may have read that Harriet Green has replaced the iconic Thomas Cook blue globe with a gleaming gold heart. I figured the move came from expensive market research (the real kind) and what the ad boys call strategic brand analysis. Not to worry, people! TCook doesn’t need outside consultants poking their globe. A staffer drew the gold heart and everyone liked it.
Have you seen this 1970’s disco redux lame V? All it needs is one of those little clip art suns our tour ops graft onto their company names. Did all travel industry graphic artists drop out of logo school? Hopefully the Demarinis aren’t sending out crews to replace the blue globes with hearts only to have to remove those shortly.
