Air Transat Debuts New Tagline, Video: "Travel Moves Us"

In a post on social media, Air Transat announced the launch of a new brand positioning and a new tagline that reflect its "reaffirmed purpose: Travel moves us. ✈️ "

#TravelMovesUs

The announcement links to a new page on the leisure carrier's consumer-facing web site, where the company goes on to tell travellers:

"We share your passion for travel. In fact, travel moves us and we believe that travel has a transformative power on our well-being, our openness to the world, to others and on ourselves. This campaign is launching a reaffirmed purpose to encourage and play an active role in your pursuit of openness and encourage discovery of new places and cultures. Let’s embark on the journey together."

It's followed by a call to action for travellers to "Share your best transformative moment" with the airline on social media using the hashtag #travelmovesus.

"With 35 years of experience, we are putting forward our culture and expertise, which apply regardless of the destination or nature of a trip. With this campaign, we are playing an active role in encouraging travelers to open up to the world," says Joseph Adamo, Chief Sales & Marketing Officer and President TDC at Transat.

The brand repositioning and campaign includes an accompanying video that emotes the airline's new tagline.