Air Canada Vacations (ACV) launched its ‘Vacation Mood’ fall/winter brand campaign.
ACV said the "social-first" campaign is designed to put Canadian travellers at the forefront by inviting them to share their vacation mood on social media with the hashtag #MyVacationMood and tagging @aircanadavacations for a chance to be featured on Air Canada Vacations’ social channels.
“We want to inspire Canadians to dream about their next vacation by inviting them to have a voice in our campaign,” said Nino Montagnese, VP at Air Canada Vacations.
“By creating authentic, emotional connections through travel, we celebrate the way it makes us feel and brings us together.”
The campaign runs until 08SEP 2024 and includes digital and social media, a ‘My Vacation Mood’ contest, and out-of-home media placements in cities nationwide.
“When you consider that travel planning is often inspired by social media and recommendations from friends and family, it seemed like a natural fit to ask Canadians to share their vacation moods so that others can discover new adventures, destinations, and unique travel experiences,” said Selma Filali, senior director of Marketing & E-Commerce at Air Canada Vacations.
ACV also shared its new 2024/2025 Digital Sun Guide - a collection of all-inclusive travel packages and sun getaways with over 600 options to choose from.
To celebrate the launch, Air Canada Vacations is offering Canadians a chance to win a one-week, all-inclusive trip to the Riviera Maya.
Complete contest details here.
