The Association of Canadian Travel Agencies (ACTA) is launching its "Save Travel Campaign," in an effort to extend rent and wage subsidies for travel and tourism small businesses, which is set to decline by half on 13MAR and end entirely on 07MAY.
“The fifth wave of Omicron has devasted Canada’s travel and tourism small businesses, nearly eliminating the winter holiday season,” said Wendy Paradis, President, ACTA. “While recovery is on the horizon, border restrictions remain and travel agencies and independent travel agents cannot recover until the summer season.”
“It is imperative that the rent and wage subsidies continue at 100% levels until at least [JUL] 2022,” added Paradis.
As part of its advocacy efforts, ACTA is launching its "Save Travel Campaign" which lasts until 11MAR.
Travel agency owners are invited to visit www.savetravel.ca and upload a 1-2 minute video that ACTA will promote on social media and directly with government leaders and politicians.
The videos should "explain the devastating impact of the COVID-19 pandemic, how the rent and wage subsidies allow for survival until recovery," as well as a plea that the schedule decline in support scheduled for 13MAR be eliminated and ask for benefits to continue in full until JUL 2022.
“These videos can be a powerful and emotional advocacy tool,” said Paradis.
Following this campaign, ACTA says it will establish a video campaign for independent travel agent financial support.
