Tourism Fiji has announced a new CEO. Brent Hill brings 16 years of experience to Fiji’s National Tourism Office, replacing Matt Stoeckel, whose term ended in DEC 2020.
“When border restrictions ease and travel resumes, Fiji will need dynamism and creativity in marketing itself as an attractive, aspirational and safe destination. We are in the same situation as every other leisure tourism destination in the world. All of us are going for the same markets, which are now smaller with lower discretionary spending ability,” said Tourism Fiji chairman Andre Viljoen.
“Brent is highly regarded in the industry given his many accomplishments, and we will need his wide range of existing relationships and management skills with key global trade partners to market our destination, and his excellent communications skills to rally our industry and stakeholders to a common purpose. His immediate focus will be to work with the Board and Fiji’s extremely competent health authorities to restore tourism activity.”
Previously, Hill worked as the executive director of marketing for the South Australian Tourism Commission, and was credited for growing total tourism expenditure in the region from A$5.3 billion to A$8.1 billion in a four-year period.
