Silversea has appointed Barbara Biffi as its new senior vice president of global sales, effective immediately.
Based out of Miami, Biffi will oversee Silversea’s global sales strategy across all channels, taking over for Massimo Brancaleoni, who will depart from Silversea to pursue other opportunities.
“I congratulate Barbara Biffi on her new role as Silversea’s senior vice president, global sales,” said Bert Hernandez, president of Silversea.
“Having first joined Silversea almost two decades ago, Biffi’s knowledge of our brand is unequaled, much like her drive to exceed our guests’ expectations and her commitment to delivering on the needs of our valued travel advisor community. Barbara perfectly speaks to the values that I envisage for this brand. I thank Massimo Brancaleoni for his invaluable contribution, which has facilitated our growth and helped to strengthen our position as the category leader.”
Biffi first joined Silversea in 2007 as vice president of strategic marketing.
Following roles at various luxury travel companies from 2009, she returned in 2017 as vice president of the brand.
“It’s an honour to have been appointed as Silversea’s senior vice president, global sales,” said Biffi.
“Prioritizing our partnerships with our valued travel advisors, I will work to enhance the seamlessness of our trade business operations. I am committed to consolidating Silversea’s position as the ultra-luxury and expedition travel brand of choice for our travel advisor community.”
