WestJet released the airline's 10th holiday video, WestJet Christmas Miracle: A Wish Come True.
From lockdowns, porch visits and postponed reunions to missing holiday traditions, Christmas 2020 created distance for everyone. This year, WestJet wanted to help Canadians make up for lost time and grant the Christmas wishes that matter the most – connecting people to their loved ones.
"The pandemic impacted everyone's ability to connect with families and friends for far too long and we've truly missed celebrating those moments with our guests," said Richard Bartrem, WestJet Vice-President, Brand, Communications and Community Investment. "Hearing Canadians' wishes, we knew we could do something meaningful given how important travel is to Canadians from coast-to-coast."
The spot features surprises ranging from round-trip tickets and all-inclusive vacation packages to a global reunion between mother and daughter.
"Unsuspecting Canadians authentically divulged so many relatable missed moments from flights home for the holidays, to family reunions and planned vacations that were postponed," continued Bartrem. "We truly hope this year's Christmas Miracle brings joy and the personal connection we've all been wishing for the most. As the skies open once again, we look forward to doing what we've been doing so well for 25 years – connecting our guests with their loved ones."
